My name is Liselotte Fridjonsson and I was born in 1991 in Gothenburg, Sweden. I inherited my great interest in fashion, couture and beautiful things from my grandmother Elżbieta, who was an astonishing woman and a professional dressmaker. Many years of studies within fashion design, textile product development and entrepreneurship from The Swedish School of Textiles in Borås and Art College in Gothenburg gave me the passion and ambition to make the lives of others a bit more enchanting with beautiful creations. In 2017 I started my company where I design and make dresses, handbags and accessories from high quality materials and with a classic modern design.

Humans, animals and nature are important to me, and therefore I have chosen to work with vegan materials and hand sewing which allows me to keep control over the manufacturing process. I think that the apparel and accessories we carefully select by determining attributes like color and material and which are made to fit our unique body shape will become of greater importance to us. This means that we are going to want to use them more often and take better care of them, thus bringing us one step closer to a more sustainable fashion industry.